Bloomberg. Tags: Chart, eMarketer, Facebook Research, Forrester Research, Global Web Index, Google Research, mcommerce, mobile commerce, mobile search. See more of eMarketer on Facebook. While such high penetration does lead to slower growth, eMarketer does not believe Facebook has reached saturation even in the most-penetrated markets. Facebook is lucky that it owns Instagram. This illustrates a clear difference in the way consumers use Facebook compared to other platforms. Facebook users will grow from 42.6% of internet users worldwide in 2013 to 54.7% in 2017. eMarketer is relatively distinct in its methodology for evaluating Facebook usage, basing our estimates on an analysis of data sets from many third-party research sources, including survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socio-economic factors. Bloomberg | Quint is a multiplatform, Indian business and financial news company. That will rise to 43% by 2017, as consumers in France, Italy and Germany remain marginally less enthusiastic about the social network. eMarketer Facebook ROI Le Programmatique et le Mobile dominent la pub Digitale aux US Un rapide insight d’eMarketer qui prévoit que le Programmatique représentera 67% des investissements publicitaires digitaux en 2016 aux US et surtout que 69% de ces investissements seront réalisés sur les devices Mobiles. While 46.6% of people in North America and more than 30% of people in Latin America and Western Europe will use Facebook at least once a month this year, the Middle East and Africa and Asia-Pacific will have much lower penetration rates, which bring down the worldwide percentage of the population using Facebook to 15.4%. “In 2018, US Facebook usage among those younger than 12 will decline 9.3%. The advertising research firm eMarketer said in May that US users had spent an average of three minutes less on Facebook in 2018 than they did in 2017. “In France this year, Facebook will experience a decline in users for the first time, whereas Germany experienced its first drop in users in 2018,” suggested eMarketer. However, average total time spent with social media overall will rise to about 75 minutes a day by 2021 from 74 minutes this year, the researcher estimated.. However, eMarketer’s latest report at least has data to back up its claim: “This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook,” claimed the research firm today. Here are the key claims. Many third-party figures analyzed by eMarketer, while noting declines in desktop usage, did not account for mobile usage of Facebook. ET London: Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month. Facebook Inc. is lucky it owns Instagram.This year, the world's largest social network will see a decline among teen users in the U.S., according to a forecast by EMarketer. Other survey-based figures suggest that while US time spent on Facebook may be declining among some groups like teens and younger adults—who have historically been very active Facebook users—their usage still falls within the definitions for “active usage” that eMarketer and many firms follow, which is a login or engagement with the platform over the course of a month. During the fourth quarter of 2020, Facebook stated that 2.6 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) every day. Sections of this page. Julie shares her insights on: 1). Audio. See more of eMarketer on Facebook. Though plenty of ink has been spilled over Facebook's (NASDAQ:FB) competitive threats over the last year, eMarketer estimates the average U.S. However, the streaming video market is about to get much more crowded as high-speed 5G service expands nationwide and traditional media companies like Disney, AT&T's Warner Media and NBCUniversal expand their streaming platforms, and Apple rolls out its Apple TV Plus service this fall. eMarketer has downgraded estimates for Facebook users under 24. After dropping from 41-minutes per day in 2017 to 38-minutest per day in 2018, the average amount of time spent on Facebook … EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. Over 96% of Facebook users also use other social platforms. They then talk about gamifying social distancing, Mozilla and … Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. See more of eMarketer on Facebook. Facebook. For example, over 73% of Facebook users also use Instagram, and 90% use YouTube. In 2018, 16.4 million teens will use Snapchat and 12.8 million will use Instagram, which Facebook owns. Sign Up. Instagram has become the major source of sales growth for the parent company as ad spend on Facebook's main platform declines, a separate study indicated last month. See All. Facebook and Snapchat usage hits a plateau. By 2017, Facebook users will account for 69.5% of social network users worldwide. Samira — 26 novembre 2020. Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Time spent on Facebook-owned Instagram is estimated to increase by one minute each year through 2021 from 27 minutes this year on the strength of Stories, influencer content and video. 3 position behind Facebook and Google. Facebook users as a share of the total population will go up more than 6 percentage points in the Netherlands between 2013 and 2017, for example. 52% of adults in the US get their news from Facebook. Internet World Stats is an International website that features up to date World Internet Users, Population Statistics, Social Media Stats and Internet Market Research Data, for over 250 individual countries and world regions. And usage among those 65 and older is expected to increase by 6.0%. You've never experienced research like this. That’s different from Facebook’s reported figures, which includes all monthly active users (MAUs)—such as pets, brands and other types of accounts, along with individual users. This year, 30.3 million people in the UK will access Facebook via a mobile phone; Twitter Facebook will lose an estimated two million users under 25 this year, with Snapchat and Instagram the main beneficiaries. Accessibility Help. (Source: eMarketer) 7. Facebook and Snapchat usage hits a plateau. eMarketer's first TikTok usage in India forecast estimates there will be nearly 125 million users in the country this year. Can You Create a Meaningful Experience in a Virtual Conference? After dropping from 41-minutes per day in 2017 to 38-minutest per day in 2018, the average amount of time spent on Facebook has flattened for now. Bloomberg the Company & Its Products The Quint. Share. A report from eMarketer, “Facebook Reaches Majority of U.S. eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. EMarketer cut its forecast for U.S. adults' average daily usage of Facebook by 5% to 38 minutes this year from a prior estimate of 40 minutes, according to a report shared with Mobile Marketer. Facebook. This month a market research firm, eMarketer, reported a decline in Facebook usage in the US, saying the typical Facebook user spent 38 minutes a day on the site, down from 41 minutes in 2017. In kind, Facebook has worked to make Instagram more attractive to marketers with a focus on commerce and shoppable features. Since then, other tech companies including Apple and Google also have created software tools to help people manage their screen time. U.S. advertising employment rebounds with gain of 3,500 jobs in February, Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital, How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target. Subscribe to Marketing Dive to get the must-read news & insights in your inbox. EMarketer previously forecast a small gain of 30 seconds a day among adult users of the image-messaging app. Facebook-Google duopoly. This decline isn’t an accident; Facebook is looking to reduce passive user time and improve engagement. Forgot account? Business in the Age of COVID-19 Facebook has weathered many storms, but the latest are coming for its core Published: July 27, 2020 at 10:58 a.m. But a Challenger Is Rising. Asia-Pacific leads the rest of the world not only in Facebook user growth, but in sheer number of Facebook users. Overall time spent with media has increased by 30 minutes to 8 hours and 39 minutes. Article. The company added just 2 million monthly active users (MAUs) in the U.S. and Canada from Q1 2018 to Q1 2019, a growth rate of 1%. Internet usage growth statistics, since 1995 till today, the history of the Internet, the global village, links to web technology history. eMarketer is now part of Insider Intelligence, the research authority on digital transformation. This allows eMarketer to consider the many discrepancies between research figures on Facebook, particularly their variance in methodology and definitions. Robust double-digit rates across the region are led by high growth in India, Japan and Indonesia. Average revenue per user (ARPU) grew 30% to $30.12 in Q1 from a year earlier, indicating that Facebook continued to improve monetization of its U.S. and Canadian user base. Penetration rates, though, are still highest in the developed markets of North America and Western Europe. Internet World Stats. The timelines show the Facebook marketing usage rate in the United States in 2013 and 2014 as well a a forecast for the period 2015 to 2017. Knowing the preferred social media platform of U.S. adults can be invaluable information for marketers who are looking to target this market. Log In. eMarketer annonçait dès cet été des chiffres en baisse pour l’usage de Facebook chez les 12-17 ans. Forgot account? Report. And while the social media platform was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users. Unless the social media industry can boost overall time spent on their platforms — perhaps with more original video and gaming content — companies including Facebook, Google, LinkedIn, Pinterest, Snapchat and Twitter will have to continue finding ways to engage audiences who are pressed for time. Figures on Facebook’s mobile usage from many firms suggest strong uptake over the past year. (Facebook) More than 100 billion messages and 1 billion stories are shared on Facebook daily. Facebook and Snapchat's steady or declining usage comes as the social media market shows signs of maturing after more than a decade of rapid growth. US adults spend an average of 2 hours and 55 minutes on their smartphones every day. Overall, Facebook's usage among 55- to 64-year-olds will increase by 4.9% in 2018. Facebook's effort to discourage passive viewing of content such as videos led to a decline in engagement in the past year, per the researcher. That usage will remain little changed for the next two years amid competition from Instagram. Meanwhile, older adults in mature markets continue to increase usage of Facebook, eMarketer estimates. App Radar acquires TheTool to strengthen position in Europe and expand product offering. Accessibility Help. Learn more. EMarketer's latest forecast indicates that the total average time spent on social media peaked at 75.2 minutes a day in 2017 among U.S. adults, before Facebook early last year changed its News Feed algorithm to highlight user-generated content over clickbait articles and videos. Create New Account. Facebook's worldwide digital ad revenues will be $67.37 billion this year (including Instagram's $14.41 billion), which will increase 20.1% to $80.93 billion next year. Meanwhile, Facebook's usage among those 11 and younger will decline 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will decrease by 5.6% and 4.5%, respectively. Nearly all Fortune 500 companies rely on us. This month a market research firm, eMarketer, reported a decline in Facebook usage in the US, saying the typical Facebook user spent 38 minutes a day on the site, down from 41 minutes in 2017. US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly, with nearly half that number coming from India alone. Summary: Mobile Usage Statistics Here’s a summary of the Mobile Usage statistics you need to know in 2021: There are 3.5 billion smartphone users worldwide. Naturally, marketers have been taking advantage of the platform’s wide user base and accessibility. About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report. EMarketer previously forecast a small gain of 30 seconds a day among adult users of the image-messaging app. Engagement with Facebook is set to decline or remain flat for the foreseeable future, according to a new report from eMarketer. Reports. eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. Includes 5 actionable Facebook Marketing tactics. The new figures—which include eMarketer’s first-ever estimates for Facebook users in the Netherlands, Norway, Finland and Denmark—represent individual monthly active users who access Facebook via any device at least once per month. Agenda 2021 marketing digital & e-commerce : calendrier des évènements web et salons pro. US Facebook users ages 12 to 17 will decline by 5.6%. Other firms that use panel-based measurement figures have only just begun to track mobile Facebook usage, making it difficult to differentiate long-term trends in mobile usage from seasonal variance. (Source: Hootsuite). Ceci est donc une indication que les compagnies percçoivent de plus en plus de valeur dans la publicité mobile, et sont donc prêtes à payer plus. or. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, added just 2 million monthly active users, eMarketer Reduces US Time Spent Estimates for Facebook and Snapchat, EMarketer: Snapchat's ad business will climb 24% this year, Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds, 88% of marketers say collecting first-party data is a 2021 priority, study says, CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently, Avocados From Mexico launches AI-powered website merging entertainment and rewards, Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere, Disney unveils programmatic platform at first ad-tech showcase, What Google's rejection of post-cookie identifiers means for advertisers, How marketers can leverage out-of-home advertising in 2021, Latest trends and developments in influencer marketing. The company currently controls a 20.2% share of the worldwide digital ad market, right behind Google (31.1%). Knowing how Facebook is being used is important. Brief: Snapchat, the image-messaging app with 188 million users worldwide, will overtake Facebook among 18- to 24-year-olds in the United Kingdom this year, researcher eMarketer forecast.Snapchat's U.K. usage will reach 16.2 million this year, of which 5 million (or nearly 31%), will be in that age group, compared with 4.5 million (a 1.8% drop from 2017) for Facebook. Create New Account. However, Instagram and Snapchat have added many new features in recent months to broaden their functionality and keep people engaged. Log In. eMarketer’s Facebook estimates. Facebook will see a 4.3% lift to about 34 minutes a day, a reversal from EMarketer's prior estimate that predicted the social network's usage would fall 42 seconds. See the Internet Big Picture here. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. eMarketer estimates that 63% of social network users worldwide will access Facebook at least once per month in 2013. Ce qui es d’autant plus frappant, c’est que les CPM sont en croissance, malgré une croissance de la demande! Facebook has over 2 billion monthly active users and more than 140 million businesses. Specifically, US Facebook user decreases by age group as follows: US Facebook users 11 and under will decline by 9.3%. ET 6. 68 percent of those that are in the ages 50 to 64, and nearly half of those 65 and older claim to be using Facebook. By 2022, eMarketer expects teen users of Facebook will drop to 9.3 million. Age doesn’t seem to be much of a differentiating factor for users when it comes to Facebook usage. Un usage en baisse chez les jeunes Américains. In 2018, 2.2 million individuals ages 12 to 17, or 71% of social network users in this age bracket, will be using Facebook regularly—this represents a downgrade of eight percentage points over eMarketer’s earlier forecast. Reports. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why … General Usage Statistics. Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Throu... P&G's Pritchard shares playbook for managing ongoing disruption, Guinness toasts to front-line heroes in St. Patrick's Day reboot, TED's new audio collective casts podcast ads as stories for Bonobos, Google, Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy, Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming, M&M's revives Messages packs with integrated Spotify playlists. Sonika Malhotra, co-founder and global brand director of Love Beauty... and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible. eMarketer is relatively distinct in its methodology for evaluating Facebook usage, basing our estimates on an analysis of data sets from many third-party research sources, including survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socio-economic factors. However, that didn't stop Facebook from reporting healthy revenue growth in those markets. Facebook’s policy requires users to be 13+ to join. In Canada, nearly half of the population will use Facebook monthly this year; in the Netherlands penetration will be closer to two-thirds. Jump to. The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers, especially for engaging viewers who are moving away from linear TV. Facebook's future growth is more dependent on Instagram, which will continue to see increased usage over the next few years, while other social networks will see a dip in usage. After 2018’s arti˜cial growth spike, eMarketer expects increases of more Jump to. 52% of American adults use Facebook to get news. Discover announcements from companies in your industry. or. “Last year, Facebook usage in Germany dropped 1.2% and will fall … In contrast, Snapchat, which overtook Facebook as the top network for teens in 2016, is expected to add 1.2 million new users age 12-17 by 2022 and will remain the dominant platform for the age group. Growth will also be strong in the Middle East and Africa, though from a significantly smaller base of 127.4 million Facebook users in 2012, vs. 227 million in Asia-Pacific that year. Just take a look at the following Facebook usage statistics. As a result, eMarketer predicts a rebound effect as lockdown restrictions begin to lift. 79 talking about this. 6. According to eMarketer’s latest forecast on social network usage, Facebook is losing younger users at an even faster pace than previously expected. India, Brazil and Russia, along with the Middle East and Africa, are driving the biggest gains in Facebook’s worldwide user base. eMarketer’s estimates for UK Facebook usage are slightly up since our last forecast driven by slight increases come in 18-34 age group; In 2017, 32.7 million people in the UK will use Facebook in total, a jump of 2.8 per cent over last year. EMarketer predicts that Instagram and Snapchat this year will see higher usage growth than Facebook, which isn't a surprise considering the social network is a more mature company with established usage patterns. CONTENTS 2 US Social Trends for 2019: eMarketer’s Predictions for the Year The latest estimates from eMarketer show that news app usage will spike 15% this year, but it will fall again in 2021 as the need for COVID-related news lessens. Definition 6 Serves As Creative Editorial & Sound Design Partner for CBS Sports’ Super Bowl ... Google Crushed Many Digital Ad Rivals. In the US, UK and Western Europe, growth will be much slower than in emerging markets. Join the over 750 companies already benefiting from eMarketer’s approach. Note: internet users of any age who use Facebook via any device at least once per month ource: eMarketer, Nov 2018 243992 www.eMarketer.com KEY STAT: This year, less than 10% of Facebook’s users will be in the US, as growth continues in Asia-Pacific and beyond. This statistic shows the number of smartphone users in the U.S. from 2018 to 2024. Facebook is the largest contributor to social media consumption among adults, with time spent at 24 minutes. Facebook's effort to discourage passive viewing of content such as videos led to a decline in engagement in the past year, per the researcher. 5. See more of eMarketer on Facebook. In Western Europe as a whole, penetration is somewhat lower, at 37% of the population in 2013. Facebook will lose an estimated two million users under 25 this year, with Snapchat and Instagram the main beneficiaries. According to eMarketer estimates, the average time on Facebook by US users will be 37 minutes per day in 2020 (on all devices). Most users have a presence across various social sites. And that increase is clearly still robust. Facebook Inc. is lucky it owns Instagram.This year, the world's largest social network will see a decline among teen users in the U.S., according to a forecast by EMarketer. Facebook's effort to discourage passive viewing of content such as videos led to a decline in engagement in the past year, per the researcher. or. Latin America is the second-largest region in terms of number of Facebook users, and fast growth in the Middle East and Africa will push that region’s Facebook population ahead of North America’s this year. UK Digital Users 2021. Cross-platform usage is something we’re seeing a lot of. About half of the population in both the US and the UK will actively use Facebook this year. Log In. Note: internet users of any age who use Facebook via any device at least once per month ource: eMarketer, Nov 2018 243992 www.eMarketer.com KEY STAT: This year, less than 10% of Facebook’s users will be in the US, as growth continues in Asia-Pacific and beyond. Mobile is at the point of surpassing traditional desktop internet usage. ... More On: Social Media Usage. Facebook. Charts. Facebook Usage Statistics. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. Inquire about corporate subscriptions today. Watch this space. Press alt + / to open this menu. Sections of this page. eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. Create New Account . Moneybox adds mortgage advice to homebuying journey, Advertising jobs have increased, but the outlook for agencies is still a bit bleak, Payments companies’ CEO are joining forces as pressure mounts against card fee hikes, Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else, Customer Experience—Driving Engagement with Data, Analytics and AI, Marketing Data Management—What B2Bs Need to Know.
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